Long-term effectiveness - 35%
Short-term effectiveness - 45%
Safety - 90%
Price - 20%
Should you buy it?
Dozens of other products currently listed on Amazon have a very similar – if not identical – formula to Hidden Nature Neuro Focus. Even though the price tag is $10, I think you’ll get fr better bang for your buck investing in a good quality nootropic stack. Leave this generic stuff to the amateurs.
TL;DR – Summary
This is not a fantastic nootropic. Not at all. Hidden Nature Neuro Focus has a formula I’ve seen plenty of times before (or at least a very similar formula to dozens I’ve seen in the past). There are plenty of brain supplements sold on Amazon which have these exact same ingredients at the same – or very similar – doses. Either these “brands” are all getting the same formula ready made from a wholesaler, or they’re just lazily copying existing products on Amazon. Either way, I’ll pass. No point paying good money for an off-the-rack, mass produced formula!
Even if it was absolutely unique, the Hidden Nature Neuro Focus formula is still a no from me. I’ll explain why in the ingredients section below.
Hidden Nature Neuro Focus Review
Hidden Nature Neuro Focus is a natural nootropic supplement currently trending on Amazon. I’ve never seen their products advertised anywhere else online. But looking at the Hidden Nature official website, it’s clear that these guys are trying to have a significant impact on the supplement industry. They have an extensive range of products on offer, from an ‘adrenal support stack’ to a kidney cleanser.
And of course, they have a specialist brain supplement – Neuro Focus.
According to the Hidden Nature Neuro Focus page, this nootropic does the following:
- Better focus and concentration
- Improved memory function
- Improved mood
- Serotonin and dopamine support
- Increased energy levels
On paper, this is one impressive brain supplement! If Neuro Focus can deliver on all of these promises, then I think it will definitely be one of the better nootropics on sale right now. It is clearly designed to be a full-spectrum, all-in-one nootropic. This is how I prefer to use nootropics; you need to take a long-term approach to see real results.
So the question I need to answer now is; can it actually do any of this?
Does Hidden Nature Neuro Focus really work? Is it safe? What kind of side effects will Hidden Nature Neuro Focus cause? How does Hidden Nature Neuro Focus compare to my favorite nootropics?
Read my full Neuro Focus review below to find answers to all of these questions and more. If you’ve used this nootropic yourself, let me know what you thought in the comments at the end.
Hidden Nature Neuro Focus ingredients
The focus of all of my supplement reviews is the formula. The manufacturer can say what they like, but if I don’t like what I see in the formula, I’ll pass.
Here is a shot of the label showing the ingredients and doses:
And here is a list of the ingredients for those of you who want to copy and paste:
- 50mg Ginkgo biloba (24% extract)
- 125mg Phosphatidylserine (4% complex)
- 50mg ALCAR
- 250mg St. John’s Wort (0.3% extract)
- 150mg L-Glutamine
- 120mg Bacopa monnieri
- 2mg Vinpocetine
- 10mcg Huperzine A
Here is a quick overview of the main Hidden Nature Neuro Focus ingredients, what they do, if and how they enhance cognition, and what I think of them.
Ginkgo biloba is a staple nootropic for a very good reason – it works, and ti works quickly. Ginkgo biloba contains compounds which both promote dilation of your blood vessels and reduce the viscosity of your blood. This allows more blood to reach your brain cells, which means more oxygen, more nutrients, and more efficiently operating brain cells.
Phosphatidylserine is a necessary component of your brain cell membranes. It is used to construct several vital structures in the brain – neurons, synapses, and myelin sheaths to name a couple. You do get enough phosphatidylserine to get by from food. However, if you want to optimize cognitive function over the long term, supplementing with phosphatidylserine is a good way to go.
Acetyl-L-Carnitine is an amino acid commonly used in sports supplements. It is usually used for its supposed ability to increase energy (it apparently increases mitochondrial ‘efficiency’). This might be so, but I have never seen any evidence that it significantly increases mental performance. It might in theory at high doses, but I don’t see this happening in the real world.
St. John’s Wort
Like ALCAR, this is a very popular natural health supplement. And like ALCAR, there’s no real evidence that it works as advertised! St. John’s Wort is heralded as a miracle natural anxiolytic. People take it as a kind of natural anti-depressant alternative. Many claim that it works like a charm. But I’m yet to see hard, scientific evidence for this claim.
This is quite an easy one. Glutamine is an extremely common amino acid. It is found in very large quantities in everyday foods like pasta, bread, meat, and dairy. There is absolutely no reason to think that supplementing with Glutamine, even in large quantities, improves any aspect of cognitive function. Since you get several grams from a large bowl of pasta, you’d really have to take a lot to see an effect.
Bacopa monnieri is used in the vast majority of full-spectrum nootropic stacks, and so it should be. Bacopa monnieri significantly improves scores on a range of memory tests after 6-12 weeks of consistent supplementation. It has a particularly notable effect in older people experiencing mild – but not clinically diagnosed – age-related memory loss.
Vinpocetine used to be a favorite of comprehensive nootropic stacks, but recently it’s fallen by the wayside. This is a real shame – vinpocetine is a potent, proven brain supplement. It is a powerful antioxidant, anti-inflammatory, and circulation booster. With several mechanisms of action, every stack can be improved with the addition of vinpocetine.
Huperzine A inhibits the formation of the enzyme acetylcholinesterase. This means that the brain can no longer destroy excess acetylcholine. Increased acetylcholine levels means massively greater brain power – greater focus, enhanced working memory, faster reactions, better mind-muscle connection, everything! This is a great addition to a short-term memory stack.
My thoughts on the Neuro Factor formula
Despite my enthusiasm for many of the ingredients in Neuro Factor, I’m really unimpressed with it as a brain supplement.
The formula is extremely generic. I’ve seen very similar formulas dozens of times before. I actually think I’ve probably seen this exact same formula before now, or at least one with very few differences.
The ingredients and doses used in Hidden Nature Neuro Focus are used by about a hundred other products currently being sold on Amazon. Many more have come and gone over the last few years.
I think there are two possibilities for why so many products have this same – or a very similar – formula.
One possibility is that a wholesaler is offering this formula on a ‘white label’ basis. That is, they have this formula pre-made and ready to go; all you have to do is send them your custom label, about $2000, and they ship your new ‘premium nootropic’ to an Amazon warehouse.
Another possibility is that they are all copying from the most basic formulas they see on Amazon. After all, these products all get plenty of visibility, and people are clearly buying them. So if you’re really lazy and you just want to make a fast buck, it makes sense to just copy the same formula (with a few tiny changes perhaps).
Either way, I’m not interested.
A formula that is so easy to put together is never going to be worth the money. If any formula is available from a wholesaler for ‘off-the-rack’ purchasing, it’s unlikely to be very good.
There are other major problems with this formula, which I’ll take you through now.
Big Negative – Useless ingredients
Even if this formula was completely unique, I still wouldn’t be interested. The fact that it is a rehashing of a tired old nootropic formula is a big problem. But the formula itself is low quality. It makes me wonder why anyone would bother copying it!
The main problem is that it contains so many useless ingredients – and so much of them!
Take L-Glutamine for example.
This amino acid is ubiquitous in the human diet – it’s literally everywhere. Whenever you eat bread, pasta, cheese, yogurt, beef, or chicken, you’re eating large quantities of glutamine. A bowl of pasta with some sliced chicken breast provides about 7g of Glutamine. So if you’re thinking of supplementing with it, you’re going to need to take very large quantities. Quantities you don’t get from Neuro Focus.
But even if Hidden Nature Neuro Focus contained 10g of Glutamine, I’d still ask why they’ve included it here. Glutamine has no nootropic properties. None. The only reason people supplement with glutamine is to speed up recovery and muscle repair. It doesn’t affect cognitive performance in any way!
Like Glutamine, ALCAR is just useless dead weight in the Hidden Nature Neuro Focus formula.
This amino acid is often used by athletes to get added energy without using stimulants or extra calories. ALCAR increases mitochondrial energy output, which means more energy being released from food. However, at low doses there really isn’t any point taking this stuff. Even at large doses the effects are low. And most importantly, there are no nootropic effects associated with ALCAR use whatsoever.
Then there’s St. John’s Wort.
This popular herbal anti-depressant is a top seller in vitamin and health food stores around the world. But I think its popularity is owed more to pseudo-science and hearsay than hard science. I haven’t seen a robust, independent trial showing conclusively that St. John’s Wort reduces anxiety, improves mood, or helps with the symptoms of stress.
That’s far too much dead weight for my liking. If you accept that those ingredients aren’t going to do a great deal for your cognitive performance, then that’s 450mg out of the 747mg Hidden Nature Neuro Focus formula that is totally worthless.
HALF THE FORMULA!
They should either halve the price, or swap out these pointless ingredients for some proven focus boosters like CDP-Choline, Alpha-GPC, or Uridine Monophosphate. Doing this would make Hidden Nature Neuro Focus a much better stack.
Is it safe to use Hidden Nature Neuro Focus?
As you’ll know if you’ve read the full Hidden Nature Neuro Focus review above, I’m not a big fan of this nootropic.
However, one thing I can say with confidence is that you are unlikely to experience serious side effects while using Hidden Nature Neuro Focus.
The ingredients in Neuro Focus are used in hundreds of other brain supplements today. Many of them are regularly consumed as standalone supplements in larger quantities than you get here. They have all been tested in clinical conditions (for one purpose or another). They’ve all been deemed generally safe for regular human consumption.
It’s possible that St. John’s Wort will cause mild psychological side effects if it is as effective as they say. A natural anti-depressant is not something you should play around with. But as I said, I’m not convinced it works at all.
Another possible danger is the Huperzine A. This stuff causes acetylcholine to build up in the brain. With no way to get rid of it, the brain can quickly become overrun with acetylcholine. If this happens, you’re likely to experience headaches, brain fog, loss of focus, slow reactions, muscle cramps, dizziness, and more.
Make sure you take regular breaks from Huperzine A – I recommend taking a week off after your first 2 weeks to see how you handle it. If you respond well, 3 weeks on with 10 days off is a good cycle to start with.
I am not a doctor. This is not medical advice. All I’m doing here is highlighting the most glaring health risks as I see them. This is all based on my personal research and experience using nootropics. You must do your own research and talk to your doctor before using Neuro Focus. Just because a supplement is safe for 90% of people doesn’t mean it’s safe for you!
Final verdict – Should you use Hidden Nature Neuro Focus?
To put it frankly, I don’t think you should use Hidden Nature Neuro Focus.
It doesn’t matter whether you’re using nootropics for heightened focus, to improve your memory, or to boost brain functionality over the long-haul. Hidden Nature Neuro Focus doesn’t do any of these things well.
It doesn’t even look like a very good anxiolytic, despite the largest ingredient being a so-called ‘natural anti-depressant’. St. John’s Wort lacks real proof in my opinion. Rhodiola rosea, Ashwagandha, Tyrosine, 5-HTP – all better options than this cheap herb.
If you want to make a real difference to your cognitive performance, then don’t bother with these mass-produced formulas swamping Amazon. Opt for a professional, custom-formulated, premium nootropic supplement.
Check out my list of the best nootropics currently on the market…
To better understand how brain supplements work, see my big list of nootropic substances here…